Since the first step of receiving is asking, we’re going back through the client archives to politely ask clients to review their experience with us.Ĭue SOP ‘client onboarding’ which now has a final step, ask each customer to leave a Google Review at the end of their experience. We have so many more than eight success stories – but out of sheer laziness to follow up with clients – few reviews tell that tale. Last year I was asked to present workshops around the State about managing online reputation and management.Ībout two hours into the workshop the same awkward thing would happen – I’d have to show the workshop room what a Google My Business Listing Profile looks like, showing them our lonely eight reviews.
Given the breadth of our services, we’re still working through SOPs for every possible combination of services, but by the end of 2020 I have no doubt these will be a well-oiled machine, especially if Kristy and Rochelle have anything to do with it. All jobs require a brief – so why not create our own re-brief template? Why not formalise how we send drafts and how we document our revisions – both internal and external? That said, when we stepped back to really look at how we do our work, there were a lot of similarities. But we’ve used the guise of ‘offering creative services’ as a crutch for not implementing SOPs because every job is truly different – even down to the way we win the job and onboard the client. To be honest, I’ve known we’ve needed these for a while. Think McDonalds, where every store runs identically, with or without Ray Kroc.
TIMECAMP VS BIG TIME MANUAL
Aka anyone should be able to pick up the manual and press go on any task. What he means by this is that there should be a standard operating procedure for everything. The premise of Gerler’s book is simple – you need to run your business like it’s a franchise, rather than the small operation it is today. To date, it’s the book that’s had the most profound impact on the way we’re going to do business – I can’t speak highly enough about it. Over the Christmas break I devoured Michael Gerber’s E-Myth Revisited, a book I’m going to say is officially my favourite read in our recommended business reading list. Are we clear? Resolution One: Create Standard Operating Procedures (SOPs) for everything If you haven’t set business New Year’s resolutions yourself, I’d strongly encourage it – even if only to put yourself in that top 42% more likely to achieve them.
My business New Year’s Resolutions, I’m proudly typing up here and sharing widely on social media as accountability (that’s from you, dear reader). This year, I’ve taken a new twist on resolutions, writing both personal ones and business New Year’s Resolutions. Gail Matthews, a psychology professor at the Dominican University in California – which outlined that you’re 42% more likely to achieve a goal if you write it down – I realised I wasn’t crazy in my goal setting, merely, setting myself up for success. I don’t know about you, but I’m maniacal about setting New Year’s Resolutions.Įver since I read this stat from Dr.
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